How game developers handle early leaks of their games

[Scotty]

http://www.shacknews.com/article/70277/from-software-reportedly-killing-early-dark-souls-players

[TANK]

i can already tell this game is going to be really cool. still trying to convince my brother to get this instead of skyrim.

[EpicPhailure]

I thought this was going to be literal murders of the players in real life :U

If anything, this is making the game more likely to be bought by readers.